01
Individual
Attitude
Talent sets the starting line; attitude changes the finish line.
Promoted by Attitude (Korean)
Attitude is Capital
Attitude is
the foundation of
social capital
The conclusion of 35 years in public service: what moves people and changes organizations is not ability, but attitude.
Founded 2025 · SeoulPublic · Organizations · CultureHarvard · UN stages
Three books, one argument
Attitude becomes trust,
and trust becomes the current of an era.
One path, from a single person’s attitude, through trust within organizations, to change across society — written in three different languages.
02
Organization
Trust
Accumulated attitude becomes trust — an organization’s most valuable capital.
The K-Attitude
03
Society
Wave
One person’s attitude becomes culture, and culture crosses borders.
The K-Wave
Trust in numbers
35yrs
in Korean public service
25
forums on local finance and social capital chaired
20+
countries represented in his K-Wave class
Harvard · UN
keynotes and panels
Services
From research to lectures,
from lectures to change
Recent talks
In classrooms and organizations
The power that goes beyond competence: attitude
Gwacheon City Hall, invited lecture for civil servants
Why capable people fall, and what those who last have in common.
What AI cannot replace in human life — attitude
Science & Technology Mutual Aid Association
Trust, authentic communication and cooperation as the human edge in the AI era.
An attitude to life — notes from my second year of retirement
Institute of Justice, Jincheon · 100 newly promoted correctional officers
A three-session course on attitude, self-reliance and preparing for the future.
How did the book on attitude begin?
Korea Social Welfare Mutual Aid Association
How trust, cooperation and work attitude build social capital in an organization.
Lectures · Education · Problem solving
Does your organization need
a talk that changes attitudes?
Tailored lectures for companies, public institutions and universities, in Korean or English.